Wild Side Hawaii — Brand Quick Reference

Use this guide when creating co‑branded flyers, emails, and social posts. Keep it respectful, conservation‑forward, and consistent with Wild Side’s look and voice.

Logo Usage

✅ Do

  • Use approved files (full color, reversed, mono).
  • Keep clear space equal to the height of the “W”.
  • Ensure strong contrast on backgrounds.

✗ Don’t

  • Recolor, stretch, or add effects (shadows/outlines).
  • Place on busy/low‑contrast imagery.
  • Change the typeface or proportions.

Primary Colors

Navy — #0D397D

Teal — #008D97

Coral — #FA8457

Secondary Colors (Accents)

Deep Navy — #071533

Bright Aqua — #10B2E5

Sunset — #EC6A24

Typography

Headings: Montserrat or Poppins  |  Body: Open Sans or Roboto  |  Script: Logo only (do not use in body copy).

Tone & Voice

Knowledgeable yet warm. Conservation‑minded and culturally mindful. Boutique adventure vibe — small groups, real connection, no hype.

Whale Watching (Use this tone): “Each winter, humpback whales return to Hawaiʻi’s warm waters. Our intimate tours give you the chance to witness breaches, songs, and tender mother‑calf moments — always from a respectful distance.”

Dolphin Encounters (Use this tone): “We specialize in respectful encounters with dolphins in their wild home. When conditions allow, you may share the water with them in a calm, ethical way.”

Photography & Imagery

  • Use authentic wildlife & guest images (no staged touching/overcrowding).
  • Favor clear ocean color, natural light, and small‑group context.
  • Great heroes: dolphins bow‑riding, humpbacks breaching, turtles over reef, guests snorkeling.

Need assets? Email Reservations@sailhawaii.com for approved photos, logos, and co‑brand templates.